PET - Plain English Taxonomy
Expense Operating Advertising Not Sponsorship Or Employee Amount
Label: Expense Operating Advertising Not Sponsorship Or Employee Amount
TREF ID: DE7558
Data Type: xbrli:monetaryItemType
Period Type: duration
Balance Type: debit
Business Description & Guidance: 
This is the value of advertising costs expensed during the relevant period, other than those for sponsorship and those related to employee costs. Advertising expenses are the costs incurred by a business for promotional and publicity campaigns aimed at bringing the activities of the business to the attention of consumers for the purpose of increasing sales.

Usage
Form Labels
ARF_332_0_D
Label:
Guidance:
 
Advertising
Exclude:
- in-house costs (e.g. wages and salaries of own advertising staff); and
- sponsorship expenses.
ARF_332_0_L
Label:
Guidance:
 
Advertising
Exclude:
- in-house costs (e.g. wages and salaries of own advertising staff); and
- sponsorship expenses.
RRF_332_0
Label:
Guidance:
 
Advertising
Exclude:
- in-house costs (e.g. wages and salaries of own advertising staff); and
- sponsorship expenses.

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